Ligo Brand Identity

Ligo is a music-based social discovery app built to help college students connect through shared music taste and foster real-world community.

The identity system was designed to capture the energy of music, movement, and social interaction through a clean, scalable, and app-friendly visual language. The project included logo development, visual system exploration, illustrations, promotional assets, and social design direction — all crafted to feel youthful, modern, and community-driven while remaining polished enough for a growing tech product.