Goro — Zobo Drink Brand & Packaging

Posted May 13, 2026

Goro is a concept canned hibiscus drink brand built around a simple challenge: make zobo look like it belongs on a shelf next to the world's biggest soft drink brands. The identity centres on a fluid organic "g" wordmark — a bold blob letterform with rounded forms that mirror hibiscus petals. The illustration system uses abstract tonal blob shapes on each can that echo the mark without competing with the typography. Four flavours. Four colours pulled directly from the ingredients — crimson red for original, warm amber for ginger & clove, butter yellow for pineapple, sage green for mint & lime. Every design decision justified by the product. Case study visuals generated using Nano Banana within Flora AI. Tagline: Taste the Bloom.