Brand Refresh Photoshoot for Women’s Leather Goods Brand

🎨 Title: Brand Refresh Photoshoot for Women’s Leather Goods Brand

🧩 Role: Creative Director & Visual Stylist

📝 Description: Directed a brand photoshoot to reposition a women’s leather bag brand into a more premium and refined market. I led the moodboard development, model and outfit selection, as well as visual execution including styling, framing, and lighting direction. The result was a polished, consistent photo library aligned with the brand’s elegant identity, ready for use across web, catalog, and social media.

Creative Direction

Art Direction

Brand Styling

🛠 Tools (optional): Canva, Google Calendar (for planning), Google Slides (presentation deck)