Tan Tonics - Brand Visual Identity

Tan Tonics is a mobile sunless tanning service that specializes in providing convenient, personalized, and health-conscious tanning solutions.

The goal for the visual identity was to infuse energy and vibrancy while staying true to the brand's welcoming and warm essence. This direction adds a fresh, modern twist, striking a balance between boldness and approachability. The chosen accent colours symbolize the refreshing energy of a tonic while embracing the warmth and welcoming nature of the brand. This visual expression of Tan Tonics reflects its mission: to offer a transformative tanning experience that enhances natural beauty, without the risks of UV exposure, or compromising on quality or convenience.

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