RIVE - Brand Identity For A Sensitive Skincare Brand

Rive is a skin care brand dedicated to helping women with sensitive skin through clean high – quality ingredients. They believe women with sensitive skin deserve complete and utmost care for their skin with ingredients that nourish, restore and protect their skin. 

Rive products are made from healthy premium ingredients and fragrance-free.

The challenge was to create a brand that felt honest, professional and feminine

Rive's colour palette evokes feelings of trust, care and confidence. A bold and modern identity yet delicate and feminine.

Like the brand, the packaging took on a minimal look.

As Rive is all about extra care and sensitive skin care, they focus on having authentic pictures of women with bare skin (with images of zoomed-in bare skin) and avoiding filters and forced smiles. The images are clean with minimal graphic elements.