Storm is a fashion brand that sells handmade fitness wear for women. Their items are made with low-cost materials and sold at your favourite stores. They are a brand built on a passion to stand for women putting their health first and encourage a fitness lifestyle for women. Storm believes their clothing has a real impact on how you feel and engage in your fitness activities.

I created 10 illustrations for a new ad campaign that would convey the brand’s values. I illustrated women in different poses. For each woman and pose, I wanted to convey a sense of power and the confidence a good fitness outfit gives you for your workouts. I chose vibrant colours that’ll make the illustrations pop and stand out enough to attract attention