Year: 2018-2021
This venture set out to totally revamp the user interface of our app across iOS and Android, aiming for a fresh, modern vibe that resonates with the younger crowd. We also folded in some sleek web components for a cohesive cross-platform experience. As the UX maestro on this gig, I took the helm on reimagining the entire interface, starting from scratch. My journey kicked off with deep-dive user research to really get under the hood of what wasn’t clicking with our current app. Armed with insights, I mapped out user journeys to spotlight our goals and spotlight areas ripe for innovation.