Sber - Biometric data payment solution

Sber, formerly known as Sberbank, is Russia's largest financial and technology conglomerate, offering a wide range of banking, digital, and ecosystem services, including AI-driven technology solutions and e-commerce platforms.

Increase current conversion and user interest: Focus on boosting the rate of users taking desired actions, as well as their engagement with the product.

Speed up the process of submitting biometric data: Streamline and expedite the procedure for users to submit biometric information.

Remove user doubts to share private data: Address user concerns around privacy and security to encourage them to share personal information.

To analyze the existing scenario: Review and understand the current user experience and process flow.

CJM and User Story was created: Develop a Customer Journey Map and User Story to better understand user needs and behaviors.

Improve current scenario: Refine the existing process to enhance user experience and effectiveness.

Create the prototype based on an improved scenario: Design a prototype reflecting the optimized process.

Create the design based on created prototype: Finalize the design using insights and feedback from the prototype.