Crafting a polished brand strategy within a traditionally unrefined market
Operating in the handmade gifts market, Mountain Century Modern noticed a lack of professionalism among many 'maker' brands. For their launch, they required a brand strategy to enhance their marketing materials and establish coherence.
Solution
Faced with the challenge of standing out in a crowded market, we embarked on a journey to craft a brand strategy that would set Mountain Century Modern apart. We honed in on the essence of timeless sophistication, infusing every aspect of their brand identity with an aura of professionalism and refinement.
What emerged was a brand strategy that perfectly embodied the brand’s essence, delivering the polished presence required to captivate their audience and make an indelible mark in the market.
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Posted Oct 27, 2024
Branding - Brand Strategy, Visual Identity Design - Faced with the challenge of standing out in a crowded market, we embarked on a journey to craft a brand.