Nestled in the enchanting landscapes of Rutherford, within California’s illustrious Napa Valley, Cakebread Cellars embodies the pinnacle of winemaking excellence. With each sip, guests embark on a sensory voyage, immersed in the rich heritage and fervent passion that defines Napa Valley’s winemaking legacy. However, their email templates felt outdated, failing to reflect the brand’s high-end allure and were too cumbersome to develop.

Automate2Inspire, the leading marketing automation company spearheading Salesforce implementation, needed a partner to collaborate with them and Cakebread Cellars to enhance the brand’s identity and streamline email communications. Together, we audited previous communications and developed a cohesive design system tailored to meet Cakebread Cellars’ diverse email needs. The result: a suite of drag-and-drop blocks enabling swift creation of general communications, transactional messages, and Wine Club newsletters, seamlessly integrated for optimal efficiency.