A design system for elevated email communication

Nestled in the enchanting landscapes of Rutherford, within California’s illustrious Napa Valley, Cakebread Cellars embodies the pinnacle of winemaking excellence. With each sip, guests embark on a sensory voyage, immersed in the rich heritage and fervent passion that defines Napa Valley’s winemaking legacy. However, their email templates felt outdated, failing to reflect the brand’s high-end allure and were too cumbersome to develop.

Automate2Inspire, the leading marketing automation company spearheading Salesforce implementation, needed a partner to collaborate with them and Cakebread Cellars to enhance the brand’s identity and streamline email communications. Together, we audited previous communications and developed a cohesive design system tailored to meet Cakebread Cellars’ diverse email needs. The result: a suite of drag-and-drop blocks enabling swift creation of general communications, transactional messages, and Wine Club newsletters, seamlessly integrated for optimal efficiency.