Before now, HomeSource Systems didn't have much of anything when it came to branding standards - no fonts, no color palette, no imagery. Before even touching the site redesign, we knew we had to establish fonts, colors, and imagery, such as the circuit background.

HomeSource offers multiple services, each of which our CEO wanted to differentiate from each other. Each color is used to represent a service and come together in the branding to represent HomeSource as a whole.