Exclin

Andrew Sabatier

Brand Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
POSITIONING & CREATIVE SOLUTION
Exclin is an ambitious, Paris-based systems innovation startup that transforms product and service ecosystems and the organisations that deliver them. The more complex the ecosystem, the more suited Exclin. The more complex the organisations related to those ecosystems, the more suited Exclin.
Created to help organisations manage, overcome and to – ultimately – reign in complexity, Exclin advocates Systems Thinking and the ‘ecosystemisation’ of solutions. Systems Thinking is a holistic approach that’s geared towards innovation, leveraging the power of complex systems such as AI.
Whether organisations need to innovate a product or service, or innovate across an entire ecosystem, Exclin has the systems knowhow to amplify and sustain long-term asset value. Delivered in explicit steps, strategic roadmaps are clearly actionable and the company also coaches clients in Systems Thinking. Once implemented, Exclin’s solutions exhibit a system-wide intelligence that fosters effective decision-making at the highest level.
To reflect the value added to organisations, the brand identity pivots on the X of the wordmark, which is expressed as a human-like multiplication symbol. When the symbol is rotated at 90° a secondary idea is revealed. The ten times (10x) value-add is an achievable ideal. And, Exclin’s commitment to innovating sustainably and progressing humankind is embodied in a unique neologism. Exclin is an ‘anthrological’ business that delivers Complex Systems Knowhow, which suggests that complex systems are sentient.
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