Data, but not as you know it. Insights, but not as you know them. Outcomes, but not as you expect. In the complex world of big data, machine learning and artificial intelligence, 890 is Capgemini’s predictive analytics offer.

Predictive analytics isn’t new but, thanks to the democratisation of digital technology, it is no longer the preserve of global corporations able to afford specialist services at scale. This platform makes predictive analytics available to a mass business market. 890 is aimed, primarily, at businesses with data lakes and those that need to plug in data from multiple sources.

Large network infrastruture business and companies with complex business models use the platform to manage data, make better predictions, uncover pivotal insights and better determine likely commercial outcomes.

These include, for example, utility companies that need to predict water leaks within a network; energy companies that need to better manage overall usage and predict load-spikes; and financial service companies trying to better understand customers that are less likely to default on payments – so that, for example, invoices not yet settled can be leveraged at scale.

Just like the infinitely scalable, insights-based business of 890, the name 890 itself requires an insight to understand. The number-based name is intentionally coded, and reflects big data and analytics. If ninety is applied to eight; if eight is turned to ninety degrees, an infinity symbol is created. And, just like the service: once you get it, you never forget it.