Gucci: Visual Merchandising Platform

Visual merchandisers often use email to share their brand guidelines and display designs with stakeholders, but this process can be inefficient. Gucci approached Awake, the design agency I was working for, in search of a more modern solution to help their VMs work in a more streamlined manner. We collaborated with Gucci to develop the ultimate visual merchandising tool that empowers visual merchandisers to work together creatively, providing them with greater autonomy and reach in their daily efforts. This tool is designed to complement and enhance existing workflows, making it an indispensable asset to any retail team.

For more details about this project, checkout my online portfolio at https://www.evieliu.com/gucci (password: evie996)