How To Build a Marketing Team Content Offer

Effective content marketing requires empathy for your target audience's pain points and confidence in your solution to heal your audience's pain. This content offer was created to speak to the business owner who was on the fence about hiring a marketing team versus outsourcing their marketing strategy and execution.

Content Strategy - Outlined document and researched content

Copywriting - Wrote all content from start to finish. Also wrote social media posts to promote this content offer and the email campaign to engage marketing qualified leads generated by downloading this offer.

Graphic Design - Sourced and edited the illustrations and graphical elements in Adobe Illustrator, laid out document in Adobe Indesign, optimized document in Adobe Acrobat. Additionally I created the social media graphics and email graphics for the drip campaign.

Webpage Design - Created the basic landing page in Wordpress using the Oxygen page builder

Email Marketing - Developed the four-part email automation (drip campaign) in Go High Level that followed for those who downloaded this content offer.