Ad Strategy for Sabai Health: Thai Compliance and Engagement

Health Tech | AI Wellness Companion  |  Thailand

EAS Agency  |  emmieautomate.com

Sabai Health is a Thailand-based AI wellness companion platform powered by GeniusCare technology. The platform offers 24-hour multilingual health guidance, health history memory, and doctor visit preparation. Their target market spans multiple audience segments across Thailand including women's health, chronic condition management, and active lifestyle consumers.

No active paid advertising presence on Meta or LINE platforms

Thai health advertising regulations require wellness-first framing, not medical claims

Needed differentiated copy across multiple audience segments and funnel stages

Required a media buying setup guide for both LINE Ads Manager and Meta Ads Manager

Billing discrepancy on Milestone 1 needed to be handled with minimal client friction

We developed a full advertising content strategy built around three creative counsels, each designed to serve a distinct role in the marketing funnel. All copy was crafted in Thai to meet local audience expectations and comply with Thai FDA and Meta health advertising policies using a wellness companion positioning rather than medical claims framing.

Counsel 1 Ad Copy

6-image carousel | Sabai as a wellness companion | 5 copy sets in Thai

Counsel 2 Ad Copy

Feature carousel for retargeting | 5 copy sets targeting warm audiences

Counsel 3 Ad Copy

Video ad copy | 5 sets mapped to 3 audience segments and funnel stages

Ads Setup Guide

Full LINE Ads Manager + Meta Ads Manager setup walkthrough for Thailand

Master Ad Copy Doc

Consolidated document across all 3 counsels prepared for client approval

15 sets across 3 creative counsels

Meta Ads Manager + LINE Ads Manager

Thai FDA + Meta health policy compliant

Full Thai language execution

$300 LINE / $350 Meta optimal split

Overpayment credited to Milestone 2

This engagement demonstrated our compliance-first approach to health advertising. By using wellness companion framing rather than medical claims, we reduced ad rejection risk while maintaining strong emotional resonance. The billing discrepancy was handled by quietly crediting the overpayment to the next milestone, protecting the client relationship without raising unnecessary friction.

EAS Agency  |  emmieautomate.com  |  Case Study 01 of 10