Customer Segmentation
Yasaman Amirkiaee
Used survey data and Linear Discriminant Analysis (LDA) coefficients to generate a predictive model to classify customers into distinct segments.
Wrote an R script to:
* Generate a predicted class for each respondent.
* Generate predicted probabilities that a respondent belongs to each class.
Used RMarkdown to:
* Generate a document displaying the count and proportion of all respondents falling into each class, as well as breakdowns by age, gender, race, and ethnicity.
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Posted Mar 17, 2025
Used survey data and Linear Discriminant Analysis (LDA) coefficients to generate a predictive model to classify customers into distinct segments.
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Feb 24, 2025 - Mar 27, 2025
