Customer Segmentation

Used survey data and Linear Discriminant Analysis (LDA) coefficients to generate a predictive model to classify customers into distinct segments.

Wrote an R script to:

* Generate a predicted class for each respondent.

* Generate predicted probabilities that a respondent belongs to each class.

Used RMarkdown to:

* Generate a document displaying the count and proportion of all respondents falling into each class, as well as breakdowns by age, gender, race, and ethnicity.