I conducted a thorough social media audit to bolster Inspired Comforts' brand visibility and engagement. This involved a comprehensive review of their existing social media platforms, content, and engagement metrics. The objective was to identify strengths, weaknesses, and opportunities for improvement. I also made sure to answer all the questions they had detailed beforehand.

Upon completion of the audit, a tailored list of strategic recommendations was compiled. These recommendations align directly with the brand's focus on post-surgery accessories and clothing.

By aligning these recommendations with Inspired Comforts' brand identity and values, I effectively tailored a strategy that resonates with the target audience.