AzTech Renewable Energy Solutions, an Australian leader in solar panel installations and cutting-edge renewable energy systems, needed to spark its digital presence from the ground up.

My goal was to create a compelling, cohesive Instagram presence that reflected AzTech’s forward-thinking ethos, technical expertise, and commitment to a greener future.

From strategy to execution, the project involved developing a distinct visual identity aligned with the brand’s Australian roots and eco-conscious mission. We delivered a scroll-stopping grid design featuring educational content, customer testimonials, project showcases, and clean, minimal infographics—all while maintaining high aesthetic standards and clear brand storytelling.

Designed templates for key post types, established a colour palette inspired by solar tones and natural landscapes, and built a content flow that balances brand trust, education, and visual clarity. The result? A solar-powered Instagram presence that radiates credibility and connects with both eco-conscious homeowners and commercial clients looking to reduce their carbon footprint with style.