Vesicash is a Nigerian fintech company founded in 2019 by Aigiomawu Ehi (CTO), Ibrahim Oladele (CEO), and Tomisin Adeshiyan (CPO). The company provides digital escrow and Merchant of Record (MoR) services aimed at securing online transactions across Africa. By acting as a neutral intermediary, Vesicash ensures that funds are held securely until the agreed-upon terms between buyers and sellers are fulfilled, thereby fostering trust in digital commerce.
Lack of Trust in Online Transactions: In African markets, particularly Nigeria, online transactions are often marred by fraud and disputes due to the absence of secure payment mechanisms.
Limited Awareness of Escrow Services: The concept of escrow is relatively new in the African digital space, leading to slow adoption among potential users. Techpoint Africa
Diverse Market Needs: Catering to various sectors such as e-commerce, freelancing, real estate, and social commerce required a flexible and adaptable solution. Techpoint Africa
Talent Acquisition: Building a skilled team to develop and maintain the platform posed a significant challenge.
Approach
Comprehensive Research: The founders conducted extensive research across multiple African countries to understand the digital payment landscape and identify trust-related issues in online transactions.
Development of a Scalable Platform: Vesicash built an end-to-end infrastructure offering APIs, SDKs, and widgets, allowing businesses across various sectors to integrate escrow services seamlessly
Product Diversification: To cater to different user needs, Vesicash introduced products like Instant Escrow for one-time transactions and Trizact Payment Link for social commerce vendors.
Strategic Partnerships and Funding: The company secured funding from investors like Ingressive Capital to support growth and expand its customer base
Deliverables
Secure Escrow Services: A platform that holds funds securely until transaction terms are met, reducing fraud and disputes.
Integration Tools: APIs, SDKs, and widgets for businesses to incorporate escrow services into their platforms easily.
User-Friendly Interfaces: Solutions like Instant Escrow and Trizact Payment Link designed for consumers and social commerce vendors.
Vendor Verification Platform: "Vendors by Vesicash" to verify and review social commerce businesses, enhancing trust among users.
Results
Increased Adoption: Vesicash has over 300 monthly users, including businesses from various sectors such as legal, health, e-commerce, and agriculture, both within and outside Africa.
Revenue Growth: The company reports a monthly revenue growth rate between 30% and 45%
Expanded Reach: Vesicash serves users in countries like Nigeria, Kenya, South Africa, Singapore, the UK, and Canada, operating a flexible commission-based model
Enhanced Trust in Digital Transactions: By providing secure escrow services, Vesicash has contributed to building trust in online transactions across the African digital marketplace.
Conclusion
Vesicash has successfully addressed the trust deficit in African online transactions by providing secure and adaptable escrow services. Through comprehensive research, strategic product development, and partnerships, the company has facilitated safer digital commerce across various sectors and countries. Its continued growth and adoption signify a positive shift towards more secure and trustworthy online transactions in Africa.