Today, everyone is shooting videos. Yet, for the average Joe, it’s painful to create professional-looking films. That’s where InVideo comes in. It’s a web-based video editing tool with a drag-and-drop interface and a template library that lets you compose social and promo videos in minutes.

InVideo asked us to review and update their existing UX flow and develop a new visual language for their users in 150+ countries and media clients CNN, Reuters, and AT&T.

We researched existing video tools and competing apps and designed the whole flow, including content creation, storyboarding, and editing sections.

Decode the competition's secret sauce – Figure out how other platforms were winning at conversions and keeping users hooked, so we could level up our own game.

Listen to what users actually want – Discover which new features would make content creators and companies genuinely excited (not just what we thought they needed).

Roll out changes without breaking brains – Introduce improvements in a way that felt natural and intuitive, not like learning rocket science, while keeping the business thriving.

Boost conversions and retention – Use research-backed insights and a little human psychology magic to get more people using the product and sticking around.

Make video editing feel like a breeze – Transform the experience from "ugh, another complicated tool" to "wow, I can actually do this!" by prioritizing the features people use most and fixing the pain points that make editing feel like a chore.

Fully designed, high-fidelity marketing websites aligned with the brand story.

Custom icons, illustrations, and supporting assets to strengthen visual identity.

A mobile-responsive design system with reusable components.

Developer handoff package including assets, guidelines, and specifications.

98% performance score across major testing tools.

45% boost in SEO visibility, increasing discoverability.

92,000+ visits in the first week post-launch.

60% user retention rate, indicating strong engagement.

Book a quick FREE 15 min meeting where we discuss if our offer would work for your case