For Valentine’s Day, I wanted to create a fundraiser that was sweet, a little cheeky, and rooted in real impact. I came up with the concept and messaging for this campaign to raise money for the GSBA Scholarship & Education Fund—building a month-long fundraiser around the idea of “Conversation Heart” donation tiers.

I wrote all the web and social copy, designed the visuals, managed the donation logistics, and scheduled weekly posts across platforms. The campaign brought in over $2,000 outside of our regular donor base—and more importantly, it reminded folks that love looks like investing in queer and trans students' futures.

This one was close to my heart, and it paid off. 💘