Goal: Redefine the mobile homepage for clarity and exploration.

Desired impact: Create a modular, scalable homepage structure.

Balance above-the-fold search with promotional and trust elements.

Improve consistency with the design system and accessibility standards.

Currently in progress. Early feedback from stakeholders highlights improved clarity and stronger alignment across verticals. Prototypes are being tested with users to validate layout and hierarchy.

Defined scope and goals for a modular homepage revamp. Outlined constraints, success metrics, and alignment needs across business units.

Benchmarked 9 competitors, analyzing search patterns, trust signals, and above-the-fold structures. Conducted a full audit of the existing homepage and interviewed stakeholders to identify gaps and priorities.

Generated concepts through low-fidelity wireframes and workshops, then refined into high-fidelity prototypes. Designed flexible modules aligned with the design system, focusing on clarity, hierarchy, and mobile-first scalability.

Defined scope and goals for a modular homepage revamp. Outlined constraints, success metrics, and alignment needs across business units.

Benchmarked 9 competitors, analyzing search patterns, trust signals, and above-the-fold structures. Conducted a full audit of the existing homepage and interviewed stakeholders to identify gaps and priorities.

Generated concepts through low-fidelity wireframes and workshops, then refined into high-fidelity prototypes. Designed flexible modules aligned with the design system, focusing on clarity, hierarchy, and mobile-first scalability.