Use a short and memorable Handle for the Username.

Put keywords on the Tagline.

Define the Niche and target audience on the Bio.

Put a CTA to gather information or take to the sales page.

Put a Clickable link that leads the audience to take certain targeted actions.

Created highlight as a source of information for any topic related.

Create a brand color palette for the Instagram page.

Tagline

Website usability on Mobile devices.

Quality of profile Bio

Highlights

Covers for highlights

Unified visual style

Profile photo

Quality of copywriting

Image the account projects

Topics and hashtags

Dialogue with the audience

Instagram handle

Analyze the Brand to determine what kind of content to produce to reach the right target audience and represent the brand voice.