Intapp, the leading industry cloud platform provider for legal and professional services firms, needed to modernize their brand to fuel the next stage of company growth. Over the course of 6 months, I worked with their marketing and executive leadership to craft a story around the idea of Intelligence Applied. For the visual identity, I honed in on the ripple effect AI has on a firm’s business, using the bright green as a way of showing the application of intelligence as it speeds up each aspect of the business.