Brand Design : Plural

Plural is a legislative tracking platform that gives people, organizations, and companies the tools to be better informed. When citizens get informed and work together, they can shape their country for the better.

The Plural flag, moving from one line to two to three, is a symbol for how technology can empower voices to collaborate to create a stronger democracy. The shapes help signal the collaboration between people, technology, and data. The angles convey movement, an upwards path for democracy.

The flag also hides a double meaning, revealing a subtle P for added brand recall.