Carquest

Carquest is an American institution of automotive parts distribution, but needed to modernize their website for their next stage of growth.

I worked with their marketing and digital teams to help define their Information Architecture and front-end design, while discovering new ways to expand their brand expression. Through this work we increased brand engagement and awareness with DIYers and Pro audiences and dramatically upgraded the experience of Carquest store owners in accessing their e-commerce storefronts.