I created this spec social

I created this spec social media and ad campaign for The Solara Beach House, a fictional boutique beachfront resort. The project includes brand positioning, audience-focused messaging, Facebook and Instagram ad copy, organic social content, headlines, calls to action, and campaign strategy.

My goal was to create warm, polished copy that sells the feeling of the experience rather than simply listing amenities. The messaging was designed to build brand awareness, encourage engagement, and guide potential guests toward direct bookings.

Spec project created for portfolio purposes.