Branding & Packaging for a Frozen Meat Brand

Client Name: Meatily Yours

As a meat lover bites into the perfect quality of food, there’s a certain joy and delight that is felt within him. A feeling so pristine, it almost takes you back to the moment you cherish the most. And when we bring forth Meatily Yours, we try to make it synonymous with a feeling of heartfelt joy and our love for food, a taste so good that it brings out emotion. The facets of our brand shine on Approachability, Affordability, High Quality, and Purity when it comes to our products.

The typography is specifically designed for the brand & amalgamates a bold and strong visual identity making it easy and simple to read for consumers who purchase products off the shelf.

The font style is simple & easy to read for consumers who purchase products off the shelves. With an identity so distinct - Meatily Yours is further elevated with the tagline Truly & Tastefully, wherein we've made it synonymous with the purity and taste that the products proudly behold.

Further, the dynamic illustrations on the logo can be adapted to a wide range of meat in the future.

With a versatile play of colours, we have tried to bring forth two distinct hues that showcase and define attributes that connect with the brands ethos.

Aqua: This shade radiates a vibrant, striking tone that subtly marks itself on the notions of peace, calm, and tranquility.

Midnight: This shade represents trustworthiness and reliability.

The packaging design showcases premium-ness & class, alongwith a product that boasts of purity and quality, we directly connect with our targeted consumers in India; whilst standing out amongst our competitors. And what might be a better way to reach out to them, than by decoding our love affair with quality, texture, and trust in the measures taken while procuring our food.