Brand Film + Website Overhaul
Conor McFarland
The Brand Film
The idea for the film really resonated with me and we think it encapsulates what the hardcore skier or rider feels out there.
Carter Ramos, CEO
A skiwear startup needed a brand. We made the insignificance of their customer their biggest asset.
I wrote this film to show how harsh conditions on the mountain can help Nivis position as the brand who cares immensely, down to the last detail.
Our challenge was to match the extreme work/play attitude of Nivis’ customers with a product that was designed to keep up with them on the slopes.
Questioning the existence of God to sell ski jackets? Hell yeah.
The brand film was paired with an overhaul of the website and product copy.
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Posted Aug 5, 2025
A skiwear startup needed a brand so we turned the insignificance of their customers on the mountain into their biggest asset, and questioned God in the process.
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