Unconventional Campaign Partnership: White Walkers + Chromebook
Conor McFarland
What if White Walkers needed to collaborate on Chromebooks to plan an attack on Westeros?
GOOGLE ASKED: How can people use Chromebooks to do real work? OUR ANSWER: UNDEAD ICE ZOMBIES.
In this brand campaign I imagined that distant possibility and developed a tone of voice for the Night King - a character who never actually speaks.
The Spark ✨ If Chromebooks are for everyone, that means EVERYONE - even the undead from your favorite show.
I then wrote an entire Google Slides presentation to go with the video that fans could explore.
CNET called the whole thing "humorously bizarre" and the project went on to win a coveted D&AD pencil ✏️ in the writing for design category.
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Posted Dec 31, 2023
D&AD "Writing for Design" award winning work for Google Chromebook: a presentation in the "corporate voice" of Game of Thrones' Night King.
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