Diablo 4: Sleep Experience
Conor McFarland
Bringing Diablo to your dreams.
I partnered with an ad agency and renowned sleep expert to help them write a script that combined in-game references and real brain science into an 8 hour experience that encouraged lucid dreaming for Diablo gamers.
Awarded a Silver Clio for Innovation 🏆
Over several weeks, we gathered information from our sleep expert and audio engineer partner to create a narrative and detailed instructions anyone could follow.
If you're feeling sleepy, listen to the full experience here.
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Posted Jan 2, 2024
Script development and ideation for a first of its kind experiment that brought a video game to player's dreams.
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