Diablo 4: Sleep Experience

Conor McFarland

Bringing a game to your dreams.

I partnered with an ad agency and renowned sleep expert to help them write a script that combined in-game references and real brain science into an 8 hour experience that encouraged lucid dreaming for Diablo gamers.
Over several weeks, we gathered information from our sleep expert and audio engineer partner to create a narrative and detailed instructions anyone could follow.
Learn more about the process below, or if you're feeling sleepy see the full experience here.
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Posted Jan 2, 2024

Script development and ideation for a first of its kind experiment that brought a video game to player's dreams.

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