Product Launch for B2B & B2C Series C Startup

Erica Foster

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Marketing Strategist

Product Marketer

Sales-Driven Marketing

Airtable

Google Slides

Overview
My company acquired our biggest competitor, leading to the re-launch of our flagship product after the integration of new core features. The company wanted this to be a big splash in the market, conveying our superior product and attracting new customers in both B2B and B2C segments.
Solution
I led the go-to-market strategy and worked alongside execution teams for a truly cross-functional launch. I created the launch plan that included positioning themes, packaging, competitive analysis, overall launch narrative, segment-based impact summaries, messaging waterfall, and channel-focused strategies. I worked with channel teams to make sure messaging was in-line with the launch strategy and assets would be delivered on time. Additionally, I delivered tailored training to our sales, customer success, marketing, and product teams to educate them on the launch strategies, anticipated support needed from them during and post-launch, as well and desired success metrics to track.
Results
All teams felt informed and prepared for the big day, and we delivered an incredible, on-time launch that increased daily MQLs by 133%. Marketing and sales assets were used in several cascading events over the next few quarters to maximize content.
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Posted Jun 10, 2024

Led key go-to-market launch for flagship product after the acquisition of its biggest competitor, increasing daily MQLs by 133%.

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Marketing Strategist

Product Marketer

Sales-Driven Marketing

Airtable

Google Slides

Erica Foster

B2B SaaS Marketing Strategy + Tangible Assets for Growth 🚀

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