My company acquired our biggest competitor, leading to the re-launch of our flagship product after the integration of new core features. The company wanted this to be a big splash in the market, conveying our superior product and attracting new customers in both B2B and B2C segments.

I led the go-to-market strategy and worked alongside execution teams for a truly cross-functional launch. I created the launch plan that included positioning themes, packaging, competitive analysis, overall launch narrative, segment-based impact summaries, messaging waterfall, and channel-focused strategies. I worked with channel teams to make sure messaging was in-line with the launch strategy and assets would be delivered on time. Additionally, I delivered tailored training to our sales, customer success, marketing, and product teams to educate them on the launch strategies, anticipated support needed from them during and post-launch, as well and desired success metrics to track.

All teams felt informed and prepared for the big day, and we delivered an incredible, on-time launch that increased daily MQLs by 133%. Marketing and sales assets were used in several cascading events over the next few quarters to maximize content.