My client was looking to overhaul their existing sales assets to better handle scenarios they were continually coming up against in deal cycles. These new assets needed to convey newly defined messaging that the sales team wasn't well-versed in speaking to yet.

Solution

I worked alongside the CMO and VP of Marketing to develop new positioning & messaging that better reflected their market advantage. From there, I created a go-to-market playbook for sales with new messaging, personas, and go-to-market strategies for different scenarios.

The team was trained on new messaging and assets for scenario-based sales plays. They were more confident in the pitch and buyer personas they were speaking to, ultimately leading to a significant uptick in closed-won deals.