The client had a specific request to get more performance from their uPVC windows page in Essex, UK and get more orders for their business given Windows were part of their core service.

The major problem were found in its on-page SEO followed by content and schema implementation.

After doing the URL inspection of that keyword in Google Search Console. Here's the solution:

Fixing the SEO title, meta description, H1, and linking structure of the page

Generate FAQs related to the content

Generated new FAQpage schema for rich results

Internal linking

The website is built on the Ruby and Rails framework and was handled by third-party agencies in the UK itself.

I started with content optimization, on-page SEO, and technical SEO assistance, I managed to improve the page ranking for the keyword "uPVC windows" from page 2 to page 1 of Google in just one month.

A quick breakdown of steps I performed.

Performed content audit and improve the page copy with better content values that addressed the problem and highlighted the benefits of the solution being offered.

Discovered intent mismatch and updated meta titles.

Fixed existing FAQs that contained irrelevant information about doors as page was about windows. Also, fixed existing broken schema and fixed it with new content.

Implemented internal links from existing performing pages and articles.

The image shows the difference between the date ranges

4th Oct 2022 - 4th November 2022 V/S 4th November 2022 - 4th December 2022

The clicks experienced a whopping increase of 85.35%, and the impressions rose by 38.94% in just one month.