Client Case Study: Local Dental Clinic in Florida

Lead generation for a dental clinic situated in Palm Bay, FL using organic growth strategy and Google Ads.

Goals/Requirements: • Website re-design (Responsible Department: WordPress Developer) • Paid Ads (Responsible Department: PPC Specialists) • SEO (Responsible Department: SEO Team - Siddharth Patel)

While the website was under re-design, me and my team engaged in two or three one-on-one conversations with clients to better understand their business; types of services they offer, and prioritize their needs.

The work started with conducting keyword research for the service page and blogs. As per the project scope:

Shortlisted primary and secondary keywords for the service pages.

Built content briefs for writers to ensure the content was ready before the new website design went live.

Performed keyword research for blog content to build topical authority and provide support for core service pages.

Once the website went live, here's what I did:

Conducted a technical SEO audit using tools like Screaming Frog SEO Spider, PageSpeed Insights, and Ubersuggest.

Fixed the basic technical SEO aspects such as the sitemap and robots.txt.

Improved page speed with the help of Asset Clean-up plugin.

Published all the service page content and initiated the indexing process using Google Search Console.

Published blog content on a weekly basis.

Build 1-high quality paid backlink which cost $60 and it later showed incredible long-term results.

Tracked user behavior with Hotjar and notice where people leaving website. I implemented forms below the three blog posts that generated the highest amount of traffic. It resulted in an average of 10-15 daily form fill-ups, with a service value averaging $400-600 per customer beating PPC efforts.

Below screenshot is from the Ahrefs. I started working on this project on Oct 2022 and kept working on it till June 2023. The website traffic went from 300 to 24,000 in a year, a whopping increase of 7,900%.

While Ahrefs does not reflect actual traffic, please refer to the Google Search Console screenshot at the top. It shows that clicks increased from 10 to 150 between mid-December 2022 and the end of May 2023, an increase of 1,400%.

Name: Siddharth Patel Role: SEO Executive (Project Handler)