Sorbeto

Brand Keywords: Vibrant, Chic, Natural, Fresh, Minimalist

Sorbeto is a chic cool summer treat for women who enjoy small moments of joy and self-indulgence. Being 100% natural with no added sugar, just fruity goodness, Sorbeto is perfect for a summer cool down. Sorbeto is not just as a dessert, but a calm, refreshing ritual.

I observed that most summer desserts are positioned either as heavy indulgences or as fun treats for children, leaving little space for a brand that speaks to women who enjoy light, refreshing pleasures without guilt. At the same time, many women today are health-conscious and want something that is healthy and at the same time fulfills their cravings. This called for the creation of Sorbeto, a fruit sorbet brand built around the idea of being natural, fresh, and a little chic

The Solution

Sorbeto was created as a fruit-forward sorbet brand that celebrates freshness, and being 100% natural with no added sugar or flavours, while being a little chic just like its lovely audience. I combined vibrant monochromatic colors with fresh real food photography and simple typography, creating a contemporary look, perfect for Sorbeto. The brand reframes sorbet as a fun alternative to traditional desserts and invites girls to choose a refreshing moment for themselves.

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