Brand Strategy and Identity for Lactos
Palak Shah
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Posted Oct 26, 2025
Developed brand strategy, messaging, and visual identity for Lactos, a new-age dairy brand.
• Brand Strategy • Messaging • Visual Identity • Packaging Design
The Brand
Lactos is a new-age dairy brand that brings milk back into the spotlight.
Fun, fresh, and full of flavor, Lactos celebrates dairy in all its glory.
The Target Audience
Lactos is made for people that value authenticity, taste, and good vibes.
The brand connects with them through bold design, cheeky tone, and products that fit today’s fast, expressive lifestyles.
The USP
Lactos is here for everyone who enjoy milk and want it done better - responsibly sourced, refreshingly packaged, and full of goodness, each purchase helps improve the lives of cows through better care, nutrition, and comfort.
