Alura- Botanical Candles
Palak Shah
• Brand Strategy • Messaging • Visual Identity
The Brand
Alura is a luxury candle brand that celebrates women, self-care and individuality. It is a haven of warmth and confidence.
Alura is much more than a brand, it is an experience that a woman chooses for herself.
The Target Audience
Alura caters and nurtures modern self-aware women who value moments of calm in their busy lives.They see self-care not as a luxury, but as a ritual — a way to nurture their mind, body, and spirit.
The USP
Alura stands apart because it doesn’t just sell candles , it curates moments of belonging and self-expression.
Each botanical candle is designed as a reflection of individuality, celebrating the beauty, strength, and softness of womanhood.
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Posted Oct 27, 2025
I created a luxury candle brand that embodies self-care and individuality, crafting an immersive experience that celebrates women.
