Madison Green
Chill Bites & Drinks (CB&D) has been dedicated to offering delightful, locally sourced, and health-conscious sweet treats that not only please the palate but also foster a sense of community. As an artisanal popsicle and drink company rooted firmly in the local Texas market, CB&D faced significant challenges in positioning itself distinctively and enhancing customer engagement without an objective to ship products nationwide.
Our primary role in this project was to refine CB&D's marketing strategy to better target their intended audience, establish a cohesive and resonant brand voice, and design a website architecture that was visually striking and optimized for user engagement. We aimed to emphasize CB&D's community-oriented brand ethos and their commitment to quality and freshness.
The design ethos for CB&D was dictated by its vibrant and youthful brand persona, curated by Luz, the owner, whose philosophy centers on chill vibes and the essence of eternal summertime. The website needed to reflect this persona, incorporating a color palette that grabs attention while avoiding clichés that might alienate the intended youthful demographic.
The website was developed using Framer, chosen for its versatility and support for highly customizable designs. We employed a loose-bento grid layout to provide a structured yet flexible visual arrangement.