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DevRel: Infuse Innovation, Find Secrets, Lead the Future
Matthew Lal
Is your company struggling to stand out?
Not taking advantage of AI and automation?
Lacking innovation and momentum in your culture?
You need to lean into highly knowledgable and influential tech leaders to connect your business to the developer ecosystem. Especially in 2024 with the rise of AI.
I have a unique ability to find the innovators in an industry, and open doors to unlock new partnerships, build new communities, and develop inner circles to breath new life into companies.
From leaders at Voiceflow to Webflow. At this time NLP technology was the closest we had AI.
From leaders at npm and now OpenAI.
To leaders at LangChain.
I've been contributing to the developer ecosystem since the rise of APIs. Closing the gap between technical and business stakeholders.
This community evolved from 100s to 1000s of developers.
When you close the gap it ultimately leads to using data to inform your decisions to provide more value to your customers, and stand out in the market. That's one key secret that tech knows and everybody else doesn't.
Turns out it's incredibly hard to pull this off and enable this capability.
Led product teams at the #1 fastest-growing tech company in Canada. Pulling insights from Amplitude and PostHog.
And I'm not the only one that knows this secret. The leaders of YouTube knew this and they're known by creators to provide the most data about their content.
The leaders of YouTube went on to build Coda who has now recently partnered with Snowflake (the data cloud company) to make it easier to use data to create more value for their customers.
So you know the secret, but what's the strategy to uncover more secrets like this? Here's a clue: we were selected for the $1M Maker Fund by Coda (built by leaders from YouTube), won Best Overall Design, and built the #1 trending Coda Pack.
Yes, that's the strategy. Create software assets to open more doors, and give back to the developer ecosystem.
Our pack ended up helping 100s of users across e-commerce, media, and artists.
The new tech secret of 2025
The journey doesn't end here. In 2024 - 2025, the new secret is that AI enables generative UIs, generative backends, and generative apps. That's where we're contributing right now.
We're contributing open source to technologies like Qwik built by the creator of Angular, and is sponsored by Builder.io who is trailblazing generative UIs.
And we're contributing open source to technologies like Buildship built by leaders from BlackRock, who is trailblazing generative backends.
Want these secret powers for your company and team?
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Posted Sep 30, 2024
Turned networking into key partnerships with the leaders of Youtube, Langchain, OpenAI, Voiceflow, Webflow and unlocked tech secrets. Learn the secret of 2025.
