Creating a Calming Brand Presence for Embr Candles

Client: Embr Candles Project Scope: Logo Design & Candle Label Design Keywords: Relaxation, Premium, Natural, Self-Care

Overview: Embr Candles is a premium candle brand that embodies tranquility, self-care, and natural luxury. The brand’s goal was to create a calming presence that invites customers to embrace moments of relaxation. My task was to design a logo and candle label that visually captured these values while maintaining a sophisticated and approachable aesthetic.

Design Concept: The logo features a hand-drawn typeface paired with a minimalist candle-shaped logomark that symbolises warmth and serenity. Flowing lines and organic shapes were integrated to evoke the flickering motion of candlelight. The soft palette of cream, sage, green, and navy blue was carefully chosen to convey relaxation and elegance while reinforcing the brand’s all-natural ethos.

Label Design: The candle labels were designed to mirror the calming brand identity with clean layouts, subtle graphic elements, and premium finishes. The use of negative space emphasises simplicity and sophistication, allowing the colours and typography to breathe while highlighting the natural ingredients and fragrance names.

Outcome: The final design successfully communicates Embr Candle’s commitment to premium self-care experiences. The cohesive branding delivers a visual retreat that resonates with customers seeking both relaxation and high-quality craftsmanship.

Logo: Hand-drawn font, candle-inspired icon, flowing lines

Colour Palette: Cream, sage, green, navy blue

Label Design: Clean, minimal layout with premium detailing

This project demonstrates my approach to crafting brand identities that not only look beautiful but also tell a meaningful story—creating designs that customers can truly connect with.