Standing out in the Kombucha Market with minimalist design
Anna Hartley
Flux Kombucha drink label design
Objective:
Create smart, minimalist packaging for "Flux," a new Kombucha brand. The design needed to highlight its all-natural ingredients and stand out in an oversaturated market while incorporating premium embellishments like die cuts and spot UV treatments.
Design Approach:
Two label concepts were developed, with a focus on balancing innovation and simplicity. The selected design embraced a scientific aesthetic featuring an infinity symbol, reinforcing the tagline "Scientifically Crafted." The clean layout and strategic use of white space differentiated the brand from traditional health drinks, making the packaging both sophisticated and approachable.
Key Elements:
Infinity Symbol: Represents continuous craft and quality.
Minimalist Aesthetic: Smart use of white space for a unique shelf presence.
Premium Finishes: Die cut and spot UV elements for tactile and visual appeal.
Result:
The design effectively positioned Flux as a premium, innovative product in the kombucha market, helping it stand out from competitors with a fun yet refined look that resonated with health-conscious consumers.
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Posted Jan 12, 2025
The design effectively positioned Flux as a premium, innovative product in the kombucha market through minimalist design and premium finishes such as Spot UV.
