Helping Aspire women to wellness through minimalist Brand Design
Anna Hartley
I had the pleasure of working with Anna Hartley from AHA CREATIVE on creating a logo and brand for my coaching business, aimed at helping women embrace change and navigate difficult times. It was truly a co-creative process from the start. Anna asked me to complete a detailed questionnaire, conducted thorough research in my target niche, and presented several logo design and color palette ideas based on her research and my target audience. No remark or question from my side was too small or irrelevant. From the outset, there was a structured timeline and almost daily interactions with multiple rounds of feedback and fine-tuning. Despite being in different time zones with a significant time difference, everything progressed smoothly. Working with Anna was enjoyable and effortless. She exceeded expectations by 100%. I highly recommend hiring Anna to bring your ideas to life through colors, images, and fonts.
- Anna Skorobogatowa, Aspire Transformation
Aspire Primary Logo and Photography direction
Anna, the Health & Wellness Coach, believes every woman is strong and powerful. Here we created a sophisticated yet dynamic logo that captures this empowering essence along with a seamless logo family & font system.
To reflect Anna's professionalism while maintaining a welcoming touch, we used a rounded, friendly font with interesting and elegant details. This resonates with her female audience and highlights the transformative impact of her services.
Aspire Secondary Logo
The colour palette features lush greens for renewal and possibility, purples for feminine strength and authenticity, and soft pink for warmth and approachability. The circular shapes emphasise balance, a key aspect of their holistic services. The smooth, flowing font style complements the grace and strength of the female form.
Overall, this design embodies Aspire Transformation’s mission to guide women through their wellness journey with clarity and confidence.
Social Media Template Mockups
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Posted Jan 12, 2025
Complete brand identity including Logs, Fonts, Colours and social media design.
