Blossom Es

Blossom Es is your go-to destination for stylish clothing at affordable prices. Our online store caters to a wide range of customers, primarily between the ages of 19 and 30, including college students and young professionals just starting their careers. At Blossom Es, our main objective is to provide a shopping experience that is not only enjoyable but also fast and effortless for all types of users. We strive to make your shopping journey with us a fun and seamless one, ensuring that you find the perfect outfits without breaking the bank.

Product designer,Conducted interviews, paper and digital wireframing, low and high-fidelity prototyping, conducted usability studies, accounting for accessibility, iterating on designs and responsive design.




1 Month

Figma, Miro, Zoom

Many existing online shopping websites suffer from cluttered designs, ineffective browsing systems, and complicated checkout processes, leading to a subpar user experience.

Our goal is to enhance user-friendliness, Blossom Es aims to create a website that ensures clear navigation and facilitates a speedy checkout process.




Once I comprehended the company's requirements and desires, I designed a website using the Blossom Es problem-solving frameworks. I produced a low-fidelity prototype and conducted user testing with 5 participants, integrating their feedback to improve the design. As a result, we achieved an 80% satisfaction rate. Subsequently, I created a high-fidelity prototype.

STUDY TYPE - Unmoderated usability study

LOCATION - Ghana, remote

PARTICIPANTS - 5

TIME LENGTH - 20 TO 30 minutes

Usability Findings

Cart - Once at the checkout screen, users didn’t have a way to edit the quantity of items in the cart.

Account - During the checkout process, there wasn’t a clear way for users to log in to their account to pre-fill previous billing and shipping info.

Checkout - Users weren’t able to easily copy the shipping address information into the billing info field.

After receiving feedback from usability testing sessions, I made three significant modifications to improve the Blossom Es website, by carefully considering user comments and suggestions, my aim was to enhance the user experience by creating a product that is intuitive, efficient, and enjoyable to interact with. I prioritised implementing the feedback to ensure the app is easy to understand and use effectively.

I used headings with different sized text for clear visual hierarchy 

I used landmarks to help users navigate the site, including users who rely on assistive technologies

I designed the site with alt text available on each page for smooth screen reader access




Our target users shared that the design was intuitive to navigate through, more engaging with the images, and demonstrated a clear visual hierarchy. 

I learned that even a small design change can have a huge impact on the user experience. The most important takeaway for me is to always focus on the real needs of the user when coming up with design ideas and solutions. 

Let’s make something together, say hi.