Client: Caitlyn Lubas, You Are Where You Go

Industry: Personal Branding, Travel, Coaching, Public Speaking

Project Type: Website Design & Development

Platform: Framer

Tools Used: Framer, Figma

Key Features: Interactive map navigation, full-page mobile menu, custom landing pages

Results: Increased engagement, streamlined trip sign-ups, stronger brand presence

Testimonial: "Brook anticipated my needs, understood my brand, and delivered an amazing final product!"

Caitlyn Lubas needed a cohesive personal brand website that consolidated her diverse offerings—life coaching, public speaking, group trip organizing, and her book, You Are Where You Go. Her previous setup was fragmented, with separate pages for her book and group trips, making it difficult for visitors to navigate her brand seamlessly. The new website serves as her digital home under one unified brand: You Are Where You Go.

The biggest hurdle was that Caitlyn lacked a defined brand identity at the start. She had a few branding elements from her Substack, such as a paper airplane icon and a color scheme, but no cohesive direction. The first step was crafting a brand identity that truly reflected her travel-centric ethos. Once that was established, building the website became a streamlined process.

The site was designed and developed in Framer, with initial wireframes and homepage concepts built in Figma. The design integrates elements inspired by travel—a Cardinal Rose, dotted map lines, and an interactive map navigation system—giving it a distinct identity.

Interactive Map Navigation (Desktop) – The homepage features a map-style navigation where hovering over sections reveals details that link to deeper pages. It acts as a visual exploration of Caitlyn’s brand with the tagline: The World of Caitlyn Lubas & You Are Where You Go.

Seamless Mobile Navigation – A full-page overlay menu ensures effortless navigation on smaller screens, making it intuitive and easy to use.

Custom Landing Pages – Each service, including her book and group trips, has dedicated, conversion-optimized pages.

Caitlyn launched the website in time for multiple events, driving immediate traffic and engagement. With a single branded hub, she streamlined trip sign-ups and enhanced the professionalism of her personal brand. Instead of fragmented emails and separate platforms, everything now flows through her website, making updates effortless.

This project transformed Caitlyn’s online presence, giving her a unified brand identity and a website that fully supports her growing career. The combination of sleek design, interactive features, and an intuitive experience makes You Are Where You Go an essential hub for her audience.