Whimsical Press | Brand Identity Package

A real client project for Whimsical Press, a boutique publishing brand that helps authors tell their stories from manuscript to market with professional book design, editing, and marketing services.

Whimsical Press needed a complete brand identity that felt warm, professional, and creative all at once. The brand had to speak to authors who are serious about their work but also want a publishing partner that feels approachable and human. The deliverables were a logo, a promotional flyer, and a social media post template.

The goal was consistency across all 3 touchpoints. A client should be able to see the flyer, land on the social media post, and immediately recognize it as the same brand. Every design decision, from color palette to typography, was made with that in mind.

The logo anchors the identity. It needed to feel timeless enough for a publishing brand while still having personality. From there, the flyer and social media post were built to extend that identity into marketing materials the client could actually use to attract authors.

Logo design (primary mark, print and digital ready)

Promotional flyer (print and digital formats)

Social media post template (ready to publish)

The client received a cohesive brand package they could take straight to market, covering everything from first impressions to ongoing content.