At Trialfacts, I led and managed the Advertising department for medical clinical trials in Australia and the United States. My responsibilities included driving continuous improvement in recruitment channels, enhancing the Advertising Team's efficiency, and optimizing client interactions. Ensuring recruitment KPIs were consistently met, I implemented solutions to address any underperformance. I brainstormed and executed new growth strategies through digital marketing, developing actionable, data-driven insights to inform our marketing strategy. As a member of the Leadership/Executive team, I contributed to key business decisions and managed the performance optimization of digital marketing channels.

Recruitment Channel Optimization: Improved the efficiency and effectiveness of existing recruitment channels, leading to higher participant enrollment rates.

KPI Management: Consistently met recruitment KPIs and implemented corrective actions for any deviations.

Innovative Growth Strategies: Developed and executed creative digital marketing strategies to drive growth and increase trial participation.

Data-Driven Insights: Provided actionable insights from data analysis to inform and refine marketing strategies.

Leadership Contributions: Actively participated in executive decision-making, contributing to the overall strategic direction of the company.

Digital Channel Performance: Managed and optimized the performance of various digital marketing channels to maximize ROI and engagement.