Lily needed someone who understood the creative industries, but also knew what it was like trying to balance being creative with being successful in your business. Whilst her expertise in her niche was certain, she lacked the confidence or know how to fine tune her business to reach her goals. That's what made us such a great match - I am deeply intimate with the balancing act of creativity and business, but I believe they don't have to be so separate but can be a harmonious pair. Collaboration, play, and curiosity were the spark for this connection.