Enhancing Internal Connectivity and Engagement: NetApp

Objective: To develop and implement a comprehensive communications plan during a critical reorganization within the Office of the CIO and the Department of IT, ensuring effective communication and engagement across the organization.

Strategy Development

1. Comprehensive Communications Plan: I developed a multi-faceted communications plan that aligned with the reorganization’s goals. The plan included key messaging, communication channels, timelines, and stakeholder engagement strategies.

2. Key Messages:

Transparency: "Keeping You Informed Every Step of the Way."

Engagement: "Your Voice Matters in Our Transition."

Support: "Resources Available for a Smooth Transition."

Execution

1. Internal Communications Management: I wrote, published, and managed a variety of internal communications, including:

News Updates: Regular updates to keep employees informed about the reorganization’s progress and changes.

FAQs and Resources: Created a centralized resource hub on the intranet for employees to access information and support.

2. Major Events Coordination: I was responsible for planning and executing key events, including:

TedTalks: Organized a series of inspiring talks featuring leaders within the company to foster a culture of innovation and openness.

Senior Managers' Meetings: Facilitated meetings to ensure senior leaders were aligned on messaging and strategies.

All Hands Meetings: Led the organization of All Hands meetings to provide updates on the reorganization and engage employees in Q&A sessions.

Product Launches: Managed internal communications surrounding new product launches to generate excitement and awareness among employees.

Results

Increased Engagement: Employee engagement in communications initiatives rose by 40%, as indicated by feedback and participation rates in events.

Successful Transition: The reorganization was perceived positively, with 85% of employees reporting that they felt informed throughout the process.

Effective Event Execution: Major events, such as All Hands meetings and TedTalks, received high attendance and positive feedback for their informative and engaging formats.

Enhanced Internal Communication: The centralized resource hub on the intranet became a go-to source for employees, significantly reducing the volume of individual inquiries.

Conclusion

My role as the IT & Intranet Communications Manager at NetApp was pivotal in navigating the complexities of a critical reorganization. By implementing a comprehensive communications plan and managing key events, I ensured that employees remained informed, engaged, and supported throughout the transition.